Skip to main content

Entry #5: Are You In Good Hands?

     This week, I was tasked with analyzing an Allstate commercial. This sounded silly to me at first, but then I realized how much the ads use rhetoric and how they are a great example to start an analysis on. I had chosen the Tailgate Grill ad, which can be watched here. 

    The author of this ad wanted the audience to experience the game day excitement and dread that would occur after it. Since the grill in the car leads to the car catching on fire, it shows the risks that can happen during a big game day. By stating the product, (insurance), at the end of the advertisement, the author obviously wants to promote safe and wise decisions. The target audience is adults who are looking for a safe and reliable insurance plan. 

    The context of this ad is a football game. This is to hopefully get the audience to relate to the ad, almost to say "what if that happened to me?" You can see how American culture greatly influences the advertisement too. Since football is widely seen as being a very American pastime, it important for the ad to relate to that so that an American audience is entertained. The advertisement also includes humor, which keeps the audience engaged and results in conversations about the ad. 

The advertisement also follows the "slippery slope" format. This is evident by having events take place right after eachother, progressively getting worse and worse as time passes. The ad is chaotic and entertaining, which shows why the ads are very popular. Overall, the advertisement gets the job done and entices it's audience. 


    

Comments

  1. Athena.roseOctober 18, 2020 at 4:13 PM

    Hi Sarah! I agree with what you said and really like how you kept your entry very concise and to the point. I also like how you brought up the correlation about Allstate being an American brand.

    ReplyDelete

Post a Comment

Popular posts from this blog

Entry #10: The Morphing Of Horror Movies

     If you are a horror movie lover like me, you might have noticed how horror movies have morphed throughout the years. As years pass, the topics often morph with the time and evolve using new technologies. Time is the reason that practical effects that you may have seen in Friday The 13th, seem outdated compared to the new effects of today. While time can definitely make some movies cheesy and outdated, time can almost make a movie better. This is extremely true wand evident in horror flicks and distinguishes a classic.      Take Psycho for example. The movie was iconic for the time it was created in because of its use of camera shots and combination of recognizable music. With this description, you probably thought of the shower scene where the killer kills one of his female visitors. Age has made this movie even more amazing because it led to a cult following. The movie also changed the industry with showing how scary ordinary people can be.   ...
3 comments
Read more

Entry #6: The Normalization of Mental Health

     Mental Health. While commonly talked about, the concept is still very foreign, especially to older generations. Everyone has had some sort of run in with their mental health. Maybe last week you had a bad day but you can't stop thinking about it. Or you continuously made yourself anxious for no reason at all. Obviously, some mental health is more severe than others. When gone unchecked, it can create many more issues further down the line. That is why mental health needs to be talked about more and should be the forefront of the occasional deep conversation.     Personally I have had my fair share of mental health hiccups. Being diagnosed with OCD (obsessive compulsive disorder) at ten years old was definitely not my plan. And it especially was not my parent's plan either. What many might talk about is the effect of mental health, not only on you as a person, but on the others around you. This can be scary. It might make the people around you feel...
5 comments
Read more